Consumers are more aware than ever of their own nutritional deficits, and what poor eating habits can do in terms of their long-term health. As a result, today’s consumers are seeking out healthy food with greater urgency; however, skeptical or confused consumers aren’t likely to pay a premium for healthier food, making it hard for manufacturers to justify investment in nutritional or ingredient upgrades.
Food industry is of high economic importance in the world. In the last years, emphasis is being put on safety, sustainability, purity, health and traceability of food produced. Curacao can be leading this development in the Caribbean. By focus on these key elements in an era of expanding global trade in raw materials and food products. The connection of food products to origin, culture and gastronomy in the region.
Food traceability primarily focuses on food safety and quality, but also impacts on food security – the quantity and overall availability of food. Applying food traceability techniques can reduce food losses by minimizing recalls of food consignments if the production region can be determined scientifically.
There are lots of reasons to focus on locally grown, raised and produced food and other products. Friendly and fresh food from local farmers, ranchers, growers and producers helps connect the local community to the people who produce the foods we consume. Local means green, healthy and bringing Curacao to sustainable island. Local production reduces the environmental impact and costs of transporting the products. Small local farms are a valuable component of a community’s character, helping maintain agricultural heritage, preserve land use diversity and moderate development. Local product producers help create products that feature the flavors, smells and textures of a community .
Minimizing handling and transportation costs gives farmers, ranchers, growers and producers maximum return on their investment. And most of the money spent on local production stays in the community, helping to boost the local economy.
Working with entrepreneurs and established businesses we aim to create and capture value. By enabling increased value creation we, along with our partners, work to build more prosperous coastal and rural communities.
We support the sustainable development of domestic food production. To promote regional, unique and traditional foods from the island and elsewhere by creating niche markets, such as within the slow-food movement. In this way we support specialist producers and the local economies within which they operate.